An easy step by step guide to getting yourself in the newspapers, on radio and TV This 115 page book will tell you everything you need to get yourself press. It will show you how to write and build a press kit, how to develop a hook and reuse it, the right questions to ask a reporter, how to prepare for radio and TV interviews, and how to look professional to the media and get yourself rebooked. Written by comic and World Record Holder Fran Capo who has made over 250 TV appearances, over 1 000 radio spots and has 300 articles written about her. This book is useful to anyone who wants to expand their business through publicity but has a low advertising budget. This book will show you how to be perceived as an expert in the eyes of the media.